In an article that I wrote over a few years ago (2009), I asked CEOs and their management teams to check their knowledge of the latest business thinking by asking them the following questions:
- What does “the long tail”, “buyology” and “free” mean to your business?
- Is your business concept inside or outside the pack?
- What is your view on generation Einstein?
- Which mix of the 33 strategies of war have you picked for your business going forward?
- Do you have a funky business?
- Are you an asshole, maverick, Calimero, spider, starfish, heretic, purple cow, emotional capitalist or wombat?
- Where are the black swans in your business?
- Is your business on the extinction of innovation timeline?
- How persuasive are you and your business model?
- How many of your actions are based on the collective wisdom of your organisation and/or stakeholders?
- How sticky are your stories?
- What can you learn from Apple, Sven, Rudy, Jack, Google, Dell and Shakespeare?
- Are you running a happy organisation?
- Are you smart or outsmart?
- Are you a Shackleton or a Scott?
- Are you running a good or great business?
I did the same for 2012
- As a business, are you killing giants or being killed as a giant?
- Do you master your talent?
- What are the unintended consequences of your business decisions?
- How many MBAs do you employ? How many artists?
- Which balance sheet do you use? (Assets and liabilities or Talent, idea pipeline, engagement, community, passion, culture)
- Have you embraced the “new normal”,
- Is your staff hacking your workplace
- What can you learn from Zappos, Basecamp and Facebook?
- Are you poking your box and out of your mind?
- Do you have a future mind?
- What is your flash foresight telling you?
- Do you benchmark against the past or the future?
- Does your business story resonate?
- Does your ISO, six sigma, TQM system kill serendipity and creativity
- What is your ROI (Return On Innovation)
- Are you suffering from HIPPO syndrome
- Who is your Chief Culture Officer?
- Where is your invisible gorilla?
Since then (2018) the list has risen to 215 questions. You can read it here.