Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

Nano marketing, fully contextual and in the moment

Marketing as we know it has died a while ago. Marketing should now be fully contextual and in the moment. Forget segmentation, think nano audience. Think nano moments. Nano marketing if you will. Private individuals, not brands, not businesses or traditional media outlets are now the largest producers of media in the world. It means …

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Combining story telling with story doing and become authentic and different

Venture capitalist Ben Horowitz recently declared, “A company without a story is a company without a strategy.”  In 1997, based on the number of trademarks in force, there were approximately 2.5 million brands. By 2011 there were nearly 10 million. That’s a quadrupling in the number of brands in twelve years. Simultaneously, the average paid-media …

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The future, unpredictable does not mean unprepared

The Coronavirus shows that you cannot predict the future. That does not mean you cannot engineer your own destiny. Hence, “Engineering the future”. Unpredictable does not mean unprepared. Fitness It should come as no surprise that you are better capable of dealing with crises when you are physically and mentally fit. Anti-fragile If you have …

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Psycho-cybernetics; give yourself a mental facelift

Dave Hogan, the CEO and founder of Smartflow, recommended “Psycho-Cybernetics”. A book about how the outside can influence the inside. How to fake it till you make it. How to programme for success. The practice of calling up “pleasant ideas and memories” is one of the most important aspects of Psycho-Cybernetics. That and changing your …

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