What is entrepreneurship Scaling. Exit. Pivot. Lean. They are all the buzz in the world of entrepreneurs. All aspiring to be the next Elon, Mark or Jeff. Exacerbated by the enterprise agencies focussing on picking winners. Picking winners It doesn’t work. You can’t pick winners. It is about biology, mutation and statistics. Out of every 100, […]
Entrepreneurship as a life choice Read More »
How do you predict the future? Recently finished two books on the subject. “Superforecasting” and “Better and faster”. In my view, it is about the information you consume every day. Rubbish in, rubbish out. Superforecasting, the art and science of prediction The book tries to describe the super forecasters (and they did a lot of
Create mental serendipity Read More »
Are you ready for the future I am a science fiction freak and I love books about future trends. Some of my favourites are “Future crimes“, “Future vision”, “The future of the mind“, “Leading from the emerging future” and “The second machine age“. I am an optimist. What are you? Have you considered the future?
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“Future Crimes” by Marc Goodman is a very scary book about cyber, data and crime. We have covered some books that touch on the topic before such as “Filter Bubble”, “Overconnected” and “Brandwashed”, but “Future Crimes, a journey to the dark side of technology and how to survive it” is an eye-opener. The scary statistics
Cyber security, future crimes and the dark side of technology Read More »
I think anthropology will become a hot topic. It is the last mile of data. The moment of clarity Anthropology has been a hot topic in the books we covered with our clients. One that stands out is “The moment of clarity.” That was written a few years ago, and there is no doubt, it
Shared experiences are the new search Read More »
Many, many books In Bookbuzz we have covered many books about Marketing. From “Marketing 3.0”, which is about the spirituality and heart of the brand (=staff) to “Old rules of marketing are dead”. There the clue is in the title. Books on how nasty marketing can be, such as “brandwashed” which is about how marketing manipulates
Bringing science to marketing Read More »
The Network Always Wins At Bookbuzz we are huge fans of Peter Hinssen. “The new normal” was one of our anchor books for quite a while. We have been looking forward to his second book and it does not disappoint. It will become another anchor book in our stable when we work with clients. VUCA It
Networked organisations will become the new normal Read More »
The landscape of customer service has fundamentally shifted. 80% of all buying decisions are now researched online, with customer reviews as the main source. It is truly word of mouth on steroids. Other authors One of our favourite authors, Brian Solis, has written about this extensively in “WTF” and “The end of business as usual“. So
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I am a huge fan of the German approach to business. The mittlestand, family businesses that are homegrown, anchored in the locality, with a long term multi-generational perspective, focused on creating wealth. Particularly “Hidden champions” opened my eyes. So I was very taken with “Making money is killing your business”. Time to grow up It
Process beats passion Read More »
Every month at our regular slot on Newstalk, we get a Bookbuzz client to talk about a business book that has influenced them and why. Garvan Callan Garvan Callan, the Director of Customer, Digital & Innovation of Bank of Ireland picked “Tipping point” Tipping point “Tipping point” is probably in the back pocket of every
Garvan Gallan on "Tipping point" Read More »