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Nano marketing, fully contextual and in the moment

Marketing as we know it has died a while ago. Marketing should now be fully contextual and in the moment. Forget segmentation, think nano audience. Think nano moments. Nano marketing if you will. Private individuals, not brands, not businesses or traditional media outlets are now the largest producers of media in the world. It means …

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Combining story telling with story doing and become authentic and different

Venture capitalist Ben Horowitz recently declared, “A company without a story is a company without a strategy.”  In 1997, based on the number of trademarks in force, there were approximately 2.5 million brands. By 2011 there were nearly 10 million. That’s a quadrupling in the number of brands in twelve years. Simultaneously, the average paid-media …

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