Strategy Crowd

Making your fortune from the fifth wave

Exponential waves in history Even the large historical waves start to show exponential effects. For over 2 million years we were hunter-gathers (Hunter-Gatherer Era), for over 10,000 years we were farmers (Agrarian Era), for 400 years we were traders (Mercantile Era), for about 200 years we have been industrialists (Industrial Era) and now we are …

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The climate change opportunity

Tackling climate change through entrepreneurship Working with Sustainable Nation Ireland, we are tasked with tackling climate change through entrepreneurship. Making sure Ireland Inc. gets a disproportionate size of the biggest business opportunity since the internet. Perfect storm The perfect business storm in capital expenditure (90 trillion in the next 20 years), financial metrics (non-sustainable is …

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Branding as a shortcut to capture attention

Through my blog about “Attention Merchants“, I came in touch with Faris Yakob. A cool dude with a background in advertising. A bit of a thinker too. Paid attention, innovative advertising for a digital world He wrote a cracking book called “Paid attention, innovative advertising for a digital world”. It has everything. How can you …

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