How to break the rules of business

Loose: The Future of Business is Letting Go: How to Break the Rules of Business by Martin Thomas

Organisational delusion

Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business.

Loose

But according to Martin Thomas in Loose: The Future of Business is Letting Go: How to Break the Rules of Business, in the complex, non-linear world we live in, the challenge is how to embrace the chaos and ambiguity of modern life.

Avoid structure

The future is not rigid but loose – loose organisations, loose management styles and loose ways of working. Loose thinking is still at odds with all but the most progressive organizations, with many businesses paying lip service to customer collaboration while still exerting maximum control. Google is a glorious exception. They break the traditional rules of branding by changing their logo on a daily basis. A Google executive is quoted as saying: “The way to succeed in fast-paced, ambiguous situations is to avoid creating too much structure.” Eventually, says the author, more open ways of thinking and operating will pervade even the largest and most complex institutions. Companies will be forced to find new ways of engaging with customers.

The message

The message is stark: prevailing business wisdom needs to change. Change your terms of business, before they are changed for you.

sensemaking cover

Why reinvent the wheel and why not learn from the best business thinkers? And why not use that as a platform to make better business decisions? Alone or as a team.

Sense making; morality, humanity, leadership and slow flow. A book about the 14 books about the impact and implications of technology on business and humanity.

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Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

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