Social media is not crap, some of the books about it are

I try to stay ahead or at least on top of the thinking on social media. Understanding the speed at which things change is important, and I make a point of reading up as much as I can.

“Socialnomics” and “The Mesh”

Over the last week, I read two books on the subject; “Socialnomics” and “The Mesh.” Also reviewed them for Newstalk on the business breakfast show. I got carried away and used the word “crap” (twice) and advised not to read them. I might have been wrong.

Social media is important

I think I did the subject of social media and its impact on business a disservice. Rather on focussing on how bad the two books are (if you have read a few books on the subject of social media you will know what I mean. “Crap” is justified.), I should have explained that social media is not an option. Companies will have to embrace it. It is not a choice of whether you will do it, but a choice of how well you will do it.

Will give you two statistics;

  • 1 trillion (one million million) devices are now connected to the internet
  • If Facebook was a country, it would only be smaller than China and India

I should have mentioned social commerce, social search and social media as the new inbox (e-mail is outdated, ask a teenager) as developments you cannot ignore as a company.

Word of mouth on steroids

Anyone who has been given any education in marketing will have been taught about the power of word of mouth and the importance of reputation. Social media is word of mouth on digital steroids and reputation (=trust) is everything in social media.Only 17% of people trust advertising and 50% of internet users would consult a blog before purchasing. Have you taken that into account with your current marketing and sales plan?

Conversation Prism

For you to get a fix on where social media is going and what is available as possible channels for you to engage (and boldly go), I would highly recommend that you have a look at the conversation prism of Brian Solis ( That should give you a head start on designing your new marketing plan.


Marketing-plan is probably no longer the right word. Word of mouth plan? Social media plan? Engagement plan? Any suggestions on a catchy phrase would be much appreciated.

sensemaking cover

Why reinvent the wheel and why not learn from the best business thinkers? And why not use that as a platform to make better business decisions? Alone or as a team.

Sense making; morality, humanity, leadership and slow flow. A book about the 14 books about the impact and implications of technology on business and humanity.

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Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

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