The future, unpredictable does not mean unprepared

The Coronavirus shows that you cannot predict the future. That does not mean you cannot engineer your own destiny. Hence, “Engineering the future”. Unpredictable does not mean unprepared.


It should come as no surprise that you are better capable of dealing with crises when you are physically and mentally fit.


If you have followed Naseem Taleb, the black swan that has hit us should not have come as a surprise. What is being tested is how antifragile you are a person and as a business. Are you overdependent on technology, business models, clients and suppliers? Did you build a financial buffer? How antifragile are you?

Technology trends

You already knew that more and more business models are being digitised and are going online. Corona has just accelerated this process.


Now is the time for the real leaders to emerge. Now is the time to show what you are made off. Now it is time to create your legacy. Now is the time to redefine your purpose. Now it is time to define the story and create a sense of direction.


The need for innovation should also not come as a surprise. now there is the perfect burning platform to speed up the innovation agenda. Use scenario planning, storytelling, science fiction, design your information dashboard and get cracking.


We have now seen in front of our eyes, what exponential means. The speed at which change can happen is always underestimated. Your business is next.


Nothing will ever be the same. Forget everything you know or have learned. The new paradigm has arrived.


Think basic income, think climate, think local, think shortening of supply lines, think circular, think abundance, think people realising what is important, think new politics, think enlightened leadership. Think surveillance, think online, think less travel, think community, think family, think health, think mental fitness, think meaning of life, think changing perspectives on work, jobs and their added value, think bullshit jobs, think data, think elderly care, think lots of babies being born, think wearables, think sensors, think internet of things, think 3D printing, think AR and VR, think online gaming, think economy. Think Gross National Happiness, think Buddhist economics.


Think pendulum. Action is reaction. It will be fantastic and ultimately all for the better. You can and should be part of that.

Now is your time

Now is the time to think about engineering your own future. My book will give the tools to help you to do that. It is a book about books. Covering innovation, trends, climate, resilience, marketing, sense-making, mindset, fitness, abundance, purpose, storytelling, intrapreneurship, your information dashboard, your filters, your number, 30 books and 3 levels to think about the future.


You can buy it here. With a money-back guarantee. If you did not get a few good ideas and insights from the book, you will get your money back.


sensemaking cover

Why reinvent the wheel and why not learn from the best business thinkers? And why not use that as a platform to make better business decisions? Alone or as a team.

Sense making; morality, humanity, leadership and slow flow. A book about the 14 books about the impact and implications of technology on business and humanity.

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Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

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