You say you like creativity, but you don’t

You say you like creativity, but you don’t. You are not ready. You will be Netflixed. A wave of millions of young digital disruptors that are used to free tools that are all better than Bill Gates had at his disposal. With access to big platforms (Amazon, Facebook) that allow scaling overnight. They will eat you and your company for breakfast.

Become Antifragile

Taleb thinks we need randomness, mess, adventures, uncertainty, self-discovery, near-traumatic episodes, all these things that make life worth living, compared to the structured, fake, and ineffective life of an empty-suit CEO with a preset schedule and an alarm clock. Routine makes you fragile. Your existing business will not create innovation. Therefore your company will break.

Innovate to kill

You will need to innovate to kill. Starting with killing your existing business. Ignore the current business model, ignore the legacy systems and hang out and collaborate on the edges of the silos, disciplines and sectors. Manage creativity, not efficiency. Become a digital disruptor yourself. Not now. Yesterday.

You can do it

Become an entrepreneur (again). You should have all the toolsets at your disposal to create a new wave of vibrant businesses that will play, make and produce local and are fully global. If you don’t, they will.


sensemaking cover

Why reinvent the wheel and why not learn from the best business thinkers? And why not use that as a platform to make better business decisions? Alone or as a team.

Sense making; morality, humanity, leadership and slow flow. A book about the 14 books about the impact and implications of technology on business and humanity.

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Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

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